1 janvier 2014
Written by Jeff Bullas
As the world continues to embrace social media, the ways we use the social networks are becoming clearer.
Twitter with its short and snappy messaging is very dependent on mobile usage and smart phones. The rise of the visual web is making Pinterest and Tumblr the fastest growing social networks on the planet. Facebook is where we share with friends and family. Google+ is no longer an afterthought and is embedded in Google’s web assets including Gmail, local checkins and the mobile Android ecosystems.
Google is getting the data it wants from Google+. Demographics, usage and content popularity. This is feeding into how it is ranking search results and much more. The universes of content, social and search are being woven together and creating a web experience that looks more like magic everyday. The social and mobile web is becoming an extension of our lives as we share, search and upload photos.
Artificial intelligence that adds other dimensions to humanity has already arrived but we just don’t notice it. We take it for granted
So what are the latest social media facts and statistics provided by the latest study by GlobalWebIndex for the second quarter of 2013?
Facebook still dominates at 70% of account ownership but Google+ is not far behind at just over 50%. Keep in mind though that Google+ account is mandatory whenever you create a new Gmail account. This is pushing up the account ownership stats. No other social network has Google’s web assets leverage.
The large Chinese internet user population is producing some large Chinese centric social networks including Sina Weibo, Tencent Weibo and Qzone. So Facebook doesn’t just have Google+ breathing down its neck. The rise of China’s social networks will possibly be a threat in the future.
Facebook has nearly 50% of all the world’s internet users as active users. This is only set to increase as regions and countries in the developing world including Africa, Asia and South America get connected to the web.
The visual web is driving the rise of Pinterest and Tumblr with growth rates of 88% and 74% respectively over the last 12 months. Twitter and LinkedIn though are still rapid risers with growth rates around 40%.
LinkedIn is the network of choice for most knowledge workers and professionals. It is maybe the most conservative of the social networks due to the fact it is all about business. It is becoming more social as it has realized that this will enhance its user penetration and attractiveness.
The latest statistics show it having 7% of its users over 55 and 14% in the 45 to 54 age range.
Social networks were and still are a hit with the younger demographics. Don’t think though that social media is just for the for the teens and people who still have their hair. The increase in usage by the 55 to 64 year olds is greater than 100% for Facebook, Twitter and Google+.
The young aren’t the only ones having fun.
Google+ has very large numbers on visits per month at 1,203 million. This has a lot to do with activity generated by visits to Google services (read Gmail) that is counted as a Google+ visit. This is providing serious skewing of the figures so don’t take the headline number of 1.203 billion as an accurate indicator of monthly visits.
Facebook visits are 809 million and Twitter had 416 million.
What this graph doesn’t show is that engagement of all the social networks actually dropped in the last 12 months. Maybe we are becoming over saturated with social?
Facebook though dominates with 62% of all its account owners being active in the last month of this study.
Facebook has 59% of all internet users in North America as active users. Google+ only achieves 15% and Twitter 25%.
When you have one region (Asia Pacific) with a very large population including two countries with more than 1 billion citizens each then these statistics shouldn’t surprise. This is despite the fact that it has one of the lowest internet penetration rates in the world.
Facebook has become the place to put your photos. This is not just from the desktop but the smart phone and the tablet. Facebook is making a big push to become even more mobile.
What is surprising is the very low ranking of “like” as an activity on Facebook compared to the other actions
Do you get sick of hearing about what someone had for breakfast, where they have been or who they are talking to on Twitter? The figures show that Twitter is a lot about your daily activities.
You could call it the personal news channel.
Google had a clean slate just over 2 years ago when it designed the user interface and feature and function set for Google+. Its banner and image display makes the user experience compelling, contagious and immersive.
Photo uploads…that is one of the things that Google+ and Facebook have in common as the most popular activity.
The GlobalWebIndex study found these to be the major insights into social media usage
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